Optimize the experience for booking a hotel room.

Having done a complete redesign of their online presence, AmericInn needed to re-engineer the mobile experience to allow for quick account access to an expanding Easy Rewards program and to accommodate an increased demand for mobile reservations. Since the goal was to focus on what travelers needed the decision was made to not translate the new site directly into the mobile experience. Instead the focus was on booking hotels and suites and getting users quick access to their rewards program that promoted special discounts to their guests.

Core UX/UI Deliverables

  • Focus Groups
  • Stakeholder Interviews
  • Task Flows
  • UX/ IA
  • Wireframe Development