Strategy behind every experience.

Advising small to mid-sized companies, federal agencies (DARPA, USDA, FTC, NCUA), and academic institutions (Yale) on experience strategy, product development process, and design operations.

20+ years of digital product design.

Experience leader with 22+ years building and scaling UX, CX, and product design functions across enterprise, agency, and startup environments. I partner with executive teams to define experience strategy, stand up design operations, and align cross-functional teams around a shared product vision — turning ambiguous problems into measurable outcomes. Known for building high-trust relationships, mentoring high-performing design teams, and delivering research-backed frameworks that accelerate product adoption and drive revenue growth.

My expertise:

  • Analyze business opportunities
  • Deep dive into assessing problems
  • Build the approach to a solution
  • Align to business strategies
  • Validate audience needs
  • Establish success metrics
  • Create content structures
  • Build data migration plans
  • Compose micro-copy
  • Test and validate ideas & concepts
  • ... and much more.

Project activity

Shipping & Logistics App

Finance tools for trucking.

This shipping intelligence and logistics platform is being purpose-built to empower trucking companies say goodbye to juggling spreadsheets, quoting inaccurately, and having little insight into their financial forecasting.

Safety Management System

Augmenting a great customer experience.

With a customer base rooted in a traditional procurement process of PDFs and email chains, the client needed to create an environment that was easy to adopt and provide immediate value to win over their customers.

Real estate

Finding properties best suited to your unique needs.

An elevated narrative and powerful search experience that showcases property listings and content for 300+ shops across the Americas.

Companies I've helped accelerate

Design Insights