Augmenting a great customer experience.

This web app had to be designed to allow customers to smoothy transition to a completely new online procurement experience.

December 2023 - Currently in production

Winning hearts and minds was the mantra for The Company's approach to building out their web app. With a customer base rooted in a more traditional procurement process of PDFs and email chains, they sought to create an environment that was easy to adopt and could provide immediate value for their customers. Thus changing perspectives in how their projects could be completed.

Creating an enhanced on-boarding experience and easy to understand interface affordances, the goal is that customers can quickly become active participants in their new collaborative workspace.

Service
Application UX/UI design

Role
Strategic business analysis
Product SWOT analysis
User interviews
Research and discovery
UX/UI design