An opportunity to align new business values with purpose.

Veris Residential develops, owns, and manages premier multifamily communities. During a period of significant change, they saw an opportunity to align business values with purpose by operating in a more socially, ethically, and environmentally responsible manner - while seeking to maximize value for all stakeholders. Realizing that their brand’s first impression is strengthened by a memorable experience, Veris Residential needed a site that reflected the company's new strategic direction, its corporate values, and introduce their new company philosophy; Embrace.